H&M launch of a brand new concept, Innovation Stories, which sees a range of collections launch throughout the year. Each drop will be celebrating forward-thinking sustainability processes.

From more sustainable materials to cutting-edge production processes, H&M Innovation Stories is all about using the latest innovation to make clothes production better for the planet.

A platform that pushes experimentation to the next level. The initiative encourages to work with scientists and developers and puts a spotlight on new progressive ideas.

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